DreamWorks case study

Dreamworks from Yazmin Ahmed

This case study includes:

·         An overview of DreamWorks studios.

·         Information on Steven Spielberg’s first movie for, DreamWorks; Amistad.

·         Blockbuster; Transformers: Revenge of the fallen.

·         Information on what DreamWorks did next.

 

Perks of growing up

Perks of growing up from Yazmin Ahmed

 

This presentation is based on our film idea, Perks of growing up. It includes;

·         And overview of the movie; the story line

·         Genre of the movie; coming of age and comedy

·         Where the inspiration for this movie came from; Dairy of a wimpy kid

·         Target audience; 12-20

·         Release date; summer of 2014

·         Cost to make the movie, budget; £12 million  

·         Main cast; Zachary Gordon, Chloe Moretz and Jake T.Austin

·         Director; Thor Freudenthal

Bob Kurtz

Bob kurtz from Yazmin Ahmed

This week in Leanne's lesson, individually, we had to choose a title sequence producer form http://www.artofthetitle.com/. The purpose of the lesson was to make a case study on your chosen producer for homework, and to present the case study in next week’s lesson. My chosen person was Bob Kurtz, as he produced title sequences for two of my favourite movies; Pink Panther and Are we done yet?

In this presentation I have included information about Bob Kurtz, himself; a detailed analysis of the two title sequences Pink Panther, Are we done yet? And the enigma that is set up by watching the title sequences.

 

Saul Bass case study

Saul Bass Case Study from Shaun Grimsley

• Was born in 1920 in Bronx district of New York
• He was a graphic designer.
• In 1946 he moved to LA to get away from creative constraints imposed on him in New York.
• In 1950 he opend his own studio-mostly working in advertising.
• In 1954 he designed the poster and title sequence for Carmen Jones.
• Studied at Art London League.
• In 1955 he made his first mark on a film.
• Best known for his use of geometric shapes and their symbolism.

 

Title sequences analyze

Lord of war

• genre=Thriller/political
• style/mood=light hearted music
• possible narrative=war/killing/a lot of travelling
• Typography=small/understated/barely noticeable

Seven

• genre=Thriller
• style/mood=mysterious, disturbing, intense
• possible narrative=crime scene/killer
• Typography=seems like it has been scratched on to a surface

Catch me if you can

• genre=Light hearted drama/Action
• style/mood= sleek, high quality, very Saul Bass
• Possible narrative= A man trying to escape from the people he has hustled money out of.
• Typography= flowed

Order of Titles (account 3)

• Studio
• (Director)
• Stars (in order/ reverse order of fame status)
• Name of film
• Crew
• Editor
• Writer (screenplay)
• Producer
• Director

Audiences and Institutions (account 2)

Aims: To be able to indicate how film distibution works.
To begin to understand the difference between the US and UK film systems.

Keywords:
producer
distributors
exhibitor
studios

What is the purpose of a film distributor?

• Marketing
• Premiers
• T.V slots for tralier
• Adverts
• Synergy/when two or more companies come together to promote a product
• Promoting
• Francias
• DVD/home release

Film distribution: A film distribution is the link between the producer and the exhibitors (the cinema chains, television network); their aim is to get as many people as possible to see the film.

Codes and Conventions (account 1)

• Detailes of cast and crew
• the films title
• an introduction to character or character type
• indication of place
• indication of historical period
• information regarding mood and tone
• introduction to signature theme tune
• information about genre
• questions that the viewer finds intriguing (set up enigmas)
• patterns and types of editing that will be echoed in the remainder of the film
• mise-en-scene and cinematography that will be echoed or elaborated upon latter in the film

The art of film title design throughout cinema history

"Walk on the Wild side", was listed on the three opening sequences that made a big impression on Kyle Cooper. Saul bass was the man that but meaning into opening titles, he envisioned that opening titles should reflect on the movie, to give an idea to the audience on what is going
To happen in the movie. But at the same time not giving anything away, which made the opening sequence less boring.

One of the things I found interesting was the title design of "The Cabinet Of Dr. Cagliari".
You are starting to see the emergence of typography, the main title from the American release of
"The Cabinet Of Dr. Cagliari"(1920, on the left) is much less expressive than the title from influential original German film. (on the right)
Another thing that is noticeable is colour and the design from the film title designed by influential original German film, you can see the emergence of graphic designers.

Here is the main title from D.W. Griffith's "Intolerance" (1916), which many reviewers and historians consider the greatest film of the silent era. Film title and letter card provided essential information for the viewers watching on the other side. But not many people found the opening sequence that interesting to watch. Back then white lettering on a black background was a popular choice to make in that era. Simple because titles looked much better this way when projected with live-action B&W film.

http://www.smashingmagazine.com/2010/10/04/the-art-of-the-film-title-throughout-cinema-history/

Animatic

Here you can see my animatic; the purpose of this animatic was to give me a general look on how my title sequence will look. I decided to concentrate on the sketches instead of the titles; I did not want to start doing stock motion for my titles just yet, as this is an animatic, to give me a general idea on how my sketches flow (from scene to scene).

This animatic will inspire and help me expand on my ideas, for my title sequence Perks of growing up. Some of the ideas I got from this, while constructing the animatic was, how I could develop my titles and give it a little bit of originality; the same goes for the sketches, how I could edit my sketches and how I could transport the story, in the title sequence, to the audience clearly without making them confused.

Title sequence (Perks of growing up)

Here you can see my story board for my title sequence (Perks of growing up). The sequence is made up seven still shots, all which will be hand drawn and edited. I have decided that there will be no dialogue, as the scenes will be telling a story, through the imagery. The concept of the title sequence is that, the caterpillar will represent Max’s life and the sudden transition from a school boy, in junior school, to a teen, in secondary school. This sudden change will be demonstrated in the sketches, when the caterpillar suddenly changes to a butterfly.

The idea for the title sequence was inspired by, the closing credits of ‘The Tigger Movie’. They had still sketches of the characters, but the only thing that was moving in the scenes was the credits. I wanted to take this idea into my title sequence; to execute my idea I would have to use the method, ‘stop motion’ which will allow my titles to come in one by one (letter by letter). Unfortunately I was not able to demonstrate this properly on the story board, as it will take forever to do, instead I wrote about it on the story board as best I could.