• To be able to indicate how film distribution works.
• To begin to understand the difference between the US and UK film systems.
Keywords:
Producers
Distributors
Exhibitor
Studios
A film
distributor is the link between the producer and the exhibitors (the cinema
chains and television networks) their aim is to get as many people as possible
to see the film.
The
distributor markets the film and develops an appropriate advertising campaign.
To market
successfully the distributor has to target the appropriate audience.
This can
be easy if there is a star but harder in the case of low budget independent
films.
After
learning about the film industry and distribution, we were then given the task
of researching a new Hollywood film on IMDB.com that hasn't been released
yet and create a PowerPoint on the specific distributor of the film to try and
cover all aspects of the following questions;
- Who are they?
- Why are they distributing this film?
- Identify the main target audience, their interests and media use and any secondary/mass audience appeal.
- Identify key cast/crew/pre-existing property and the film's USP.
- Identify the success of similar films by the recent director and/or key cast.
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